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The Main
Criteria: |
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1.
Create the navigation scheme - 4 points |
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4
6
6
3
yep! |
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2.
Create two different "color comps" (or prototypes) of the home page
to illustrate the site navigation and the design issue decisions
- 6 points each, for a total of 12
points |
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3.
Create one internal page for one of the home page designs - this is
Extra
Credit of 3 points |
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4.
Prototypes should be delivered as flattened JPEGs |
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The
5 P's: |
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1.
PREPARATION - Research, Identity requirements, logo, branding,
company structure, etc. How well does your prototype reflect that
you've analyzed and researched the elements given by The Starwood
Beach Resort? |
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* Location |
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* Target Market(s) |
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~ Families |
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~ Travel agents |
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~ International audience |
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* Branding usage (logo and color usage) |
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* Appropriate ameneties, such as fax and 800 services and other
'competitive' business factors |
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* Short- and long-term goals of the company |
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2.
PROTOTYPING - Did you "Greek" or did you create copy? Does your
prototype have a natural "flow," no matter which way you created the
copy? |
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3.
PERFORMANCE - Usability and User Engagement - will the technology
support your content? Are the actions you propose and the results a
user will get, realistic and in good design,
interface-wise? |
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4.
PRACTICE - Does your prototype show what you've learned through
practice on earlier projects? This would include placement of items,
visual techniques, use of color, etc. as they apply to sensible
USABILITY. These are the criteria that show me "where you've been,"
and how it's come into play in the final project. |
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5.
PRESENTATION - Is this pleasing and professional? Is your design an
accumulation of your design background and the new skills we've
learned in CWD920? How well is the TOTAL PACKAGE
presented? |
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 hot!!
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Assessment
Results: |
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Heidi --
your pages are simply a visitor's delight! Your work, both in design
and in written summary, shows such tremendous depth of understanding
of the concepts of User Interface Design! You came into this with
such a gift for visual, and a great understanding of previous
coursework and the building of pages ... but your growth in the area
of understanding the user, and the visual and conceptual techniques
for really reaching and aiding the visitor ... is tremendous! My
favorite part ... although it all is of a quite high level ... is
the delightful Nav bar you've created. Not only could this be taken
to such a fun level of creativity and interactivity .. but it is a
very brave and unique look and feel. You've left white space that
could incorporate very inventive popup menus, from these images. I
had to laugh ... your "Our Rooms" button, and it's a beach
umbrella! Ah, to sleep on the beach on a foreign shore, with NO PC
hookup, for just one week! As usual, your visuals are impeccable.
The other outstanding feature was the inclusion of the very strong
golden glow of the sunset over the water -- it's a very alluring
image for your pages. Wonderful use of company colors, logo, and
required tools! Great job!!
19 POINTS! |
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