The Main Criteria:

1. Create the navigation scheme - 4 points

2. Create two different "color comps" (or prototypes) of the home page to illustrate the site navigation and the design issue decisions - 6 points each, for a total of 12 points

3. Create one internal page for one of the home page designs - this is
Extra Credit of 3 points

4. Prototypes should be delivered as flattened JPEGs

The 5 P's:

1. PREPARATION - Research, Identity requirements, logo, branding, company structure, etc. How well does your prototype reflect that you've analyzed and researched the elements given by The Starwood Beach Resort?

  * Location

  * Target Market(s)

      ~ Families

      ~ Travel agents

      ~ International audience

  * Branding usage (logo and color usage)

  * Appropriate ameneties, such as fax and 800 services and other 'competitive' business factors

  * Short- and long-term goals of the company

2. PROTOTYPING - Did you "Greek" or did you create copy? Does your prototype have a natural "flow," no matter which way you created the copy?

3. PERFORMANCE - Usability and User Engagement - will the technology support your content? Are the actions you propose and the results a user will get, realistic and in good design, interface-wise?

4. PRACTICE - Does your prototype show what you've learned through practice on earlier projects? This would include placement of items, visual techniques, use of color, etc. as they apply to sensible USABILITY. These are the criteria that show me "where you've been," and how it's come into play in the final project.

5. PRESENTATION - Is this pleasing and professional? Is your design an accumulation of your design background and the new skills we've learned in CWD920? How well is the TOTAL PACKAGE presented?

 hot!!

Assessment Results:

Jane -- What a wonderful total package you've presented! Your summary shines, as does the visual and interactive portion of your proposed site! You've more than met the requirements for the objectives of this project ... What a strikingly beautiful and unique look and feel these pages have! I love this circular navigation scheme ... it causes people to 'think outside the box.' Yet, it's so very well organized that your visitor doesn't ever get lost. I like the subtle glow of the rollover effect, as well as the informational dropdown ... extremely good use of interface techniques. You've included the same elements and striking design in both of your proposed home pages ... and both show a highly refined sense of usability, and the effect of beautiful design on the visitor's eye and psyche. This is such a fun site! I also like the well-blocked areas of navigation and buttons on the internal page ... and perhaps out of all the projects, you've shown a real intuitive knowledge of FAMILY ... the inclusion of things like Sculpture gardens and Artist colonies and underwater caverns -- what a delight! Also, I think you were the only one to include a Recommended Reading link ... for families pondering such an expensive getaway, this was a real smart item to include! Most Mom's will head right there! Great job on this project!!

 19 POINTS!