Leanne C. Boyd
Capella University
MBA8395, The Wired Nonprofit
Final Project / Paper
Instructor: Janet Salmons
Submitted: March 29, 2001


Creating the Online Presence and Base eCommerce Structure
for Refuge Earth (refugeearth.org)

I.                   Read the Summary Paper for the final project for MBA8395

·         (or view the HTML web page)

II.                 View the Web site created for MBA8395, The Wired Nonprofit

III.              Areas of concentration: expanding the online presence of Refuge Earth

·         A Pale Blue Dot, the new Flash site created for this class
The online Learning Environment of Refuge Earth; one of the Refuge Earth Communities; reconstructed for this class; navigation elements are Flash 5.0 by Macromedia.
Eleven (11) pages/sections were completed, or nearly completed, during MBA8395:

o        Previous site: http://www.refuge-earth.hispeed.com/pages/palebluedot/palebluedot.htm

·        Button: Refuge Earth Academy

·        Button: Try a Class: Space Artists

·        Button: Dedicated to Carl Sagan

·        Button: Explore Environment Issues

·        Button: Beam-Me-Up Books!

·        Button: Search Specific Items

·        Button: Visit Our Intranet

·        Button: RE : Chat Room

·        Button: RE : Village Market (prototype has been built in Miva Merchant; not yet operable)

·        Button: Sign Our Guestbook

·        Button: Subscribe to The Gazette

·         The Gentle Zoo Gazette
Premiere issue of the Refuge Earth Community newsletter

o        Subscription page
Subscribe online to the newsletter

o        Thank You For Subscribing page
The subscription submission redirects the guest to this page, and sends the guest information to my email address; please make sure to try this from the actual Subscription page!

o       Read the April 2001 Gentle Zoo Gazette

·        Refuge Earth Village Market
eCommerce structure of Refuge Earth, a prototype of a “Community Store,” showing the means for self-sustaining action as a wired nonprofit

o       Refuge Earth Village Market – Web Store for All of Refuge Earth
(primary eCommerce Web page) – Affiliate program / product offerings, the heart of self-funding for Refuge Earth. Future plans: a percentage of profits will be donated to selected educational and environmental nonprofit organizations

o        A Pale Blue Dot – Web Store for the Virtual Learning Environment
eCommerce page, offering products necessary in the Refuge Earth learning environments, academic and learning  resources, free and low-cost courses available in Affiliate programs and online learning entities (Universities, colleges, professional development, etc.)

o       Waybill To Adventure – Carson Enterprises – A Private Business Entity
eCommerce page, an example of “Partner Sites,” part of the self-funding program for Refuge Earth; web development for outside companies, maintenance of sites and merchant stores

·        The Refuge Earth Guestbook

o        Online Tool: Guestbook Depot at: http://www.guestbookdepot.com/

·        The Refuge Earth Chat Room

o        Online Tool: IrCQ-net chat network at: http://www.icq.com/ircqnet/download/

·        The Refuge Earth Intranet, with Group Forums, Calendar, and Scheduling

o        Online Tool: Intranets.com at: http://www.intranets.com/

·        Creation of prototype Banner Ads

o        Online Tool: CRECON.com at: http://crecon.com/banners/

IV.             Integrating this project with existing pages of Refuge Earth

·        Refuge Earth Academy and the learning environments (prior coursework)

o        Proposal for a Cyberschool

o        The Marketing Strategy – the Word doc may be downloaded here

o        Space Artists: Prophets of the Stars – a prototype of a learning tool in Refuge Earth Academy

o        Interface design – geared toward interactivity on this web site

o       Assessment on learning activities in “Space Artists,” on the space artist, Beth Avary

V.             Promotional Contact Page

o       For submission to potential partners: schools, businesses

o       For submission to potential clients: offering PC consulting and Web design/development — part of company plan for self-support

WHAT to feed a koala! Visit KITCHEN EXTRAVAGANZA at Refuge Earth Village Market


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